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What is all this about waterproof?

 We're seeing more and more makeup products being labelled as waterproof, but do we really know what it means?

The word waterproof literally means water-resistant, so it's something that can withstand the humidity of the environment, the sweat of the skin and even rain.

We might think that waterproof products should only be used in situations that require it, such as a rainy day, doing sports or extreme heat. However, these are products that you can use in your day-to-day life and that will allow your makeup to stay intact for a longer period of time despite common situations such as perspiration of your skin itself.

There are waterproof versions in a wide range of makeup articles. We show you some of ours:

  • The 24H Level Up Mascara Waterproof: Take your lashes to the next level with our best mascara formula. Volume, length and definition with a panoramic effect that will definitely highlight your eyes. Enhance your look with a mascara that lasts you a full 24H!

  • The 24H Cream Eyeshadow: With a 24H tested, long-wearing and waterproof formula, The Cream Eyeshadow became a Best-Seller in no time. Its vivid, rich colours and creamy texture make it easy to apply, even with your fingertips!
  • The 24H Foundation: A long-wearing, natural matte, medium to high coverage buildable foundation, The 24H Foundation is the one for you. It comes in 26 shades to ensure you find your perfect match for your skin tone. With The 24H Foundation, you're always ready to go!

  • The 24H Eyebrow Pencil: Define and fill in your eyebrows with 24H durability in a waterproof formula. Its integrated pencil sharpener and retractable format allow you to define your eyebrows with maximum precision.

And yet, if they are waterproof products, how do you remove them from your skin? It's very simple if you have the right product. All you need is a biphasic makeup remover that is recommended for removing waterproof makeup.

  • The Eyes & Lips Makeup Remover: Remove your waterproof makeup in a single swipe. Contains witch hazel extract and aloe vera to help soothe the skin. Perfect for sensitive areas such as the eyes and lips..


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