At 3INA, we don’t believe in one-size-fits-all beauty, but if there’s one shade that truly flatters every skin tone, it’s 503 – nude pink.

If you ever hear 503, it'll probably be in the same sentence as “for everyone”. It’s not just a nude, and it’s not just a pink. It’s the perfect in-between shade that looks good on literally everyone and everything. Not too warm, not too cool—just effortlessly natural.

What started as a lip liner back in 2020 has grown into a best-selling collection of nude pink lipsticks, blushes, mascaras, eyeshadows, and more, loved for its natural, everyday wearability and universality. Whether you want a longwear matte lipstick, a soft lip glow, a creamy tint, or a subtle flush for your cheeks, 503 has it all.

Every year on 5/03, we celebrate this icon. March 5th has become our World (un)official Nude Pink Day, a moment to honour this universal shade, the 3INA community that made it thrive, and the many ways it continues to evolve.

So, let’s pop the champagne. Here’s your ultimate guide to the best-selling 503 family—because no makeup collection is complete without the perfect nude pink.

The 503 Lineup: Every Way to Wear Nude Pink

The Longwear Lipstick 503

A 12-hour longwear matte liquid lipstick that stays put without drying your lips. Transfer-proof and ultra-pigmented, this best-seller will look amazing all day. Plus, it’s filled with Hyaluronic Acid spheres, so it won’t dry out.

The Automatic Lip Pencil 503

The OG 503 product and the perfect way to start your lip look. This 10-hour long-wearing lip liner defines, enhances, and naturally sculpts your lips with precision. Get it alone or paired with its perfect match in the For Everyone Lip Duo.

The No-Rules Stick 503

A creamy 3-in-1 stick for eyes, lips, and cheeks. This blendable, hydrating formula glides on effortlessly for a natural flush of nude pink. It’s the least pigmented of our No-Rules family, so it’s perfect if you love that fresh, no-makeup makeup look.

The Color Lip Oil 503

A high-shine, non-sticky lip oil that gives your lips a glass-like finish while keeping them hydrated for up to 24 hours. The sheer pink tint enhances your natural lip tone for a fresh, healthy look. You can find this particular shade (almost) always sold out.

The No-Rules Cream 503

A lightweight, 3-in-1 matte tint for eyes, lips, and cheeks. Blend it out for a soft wash of colour or build it up for a bolder look. Just one or two dots on your cheek will do the trick!

The Color Lip Glow 503

A hydrating, high-pigment lipstick-meets-balm with Shea Butter. Not only does it smell incredibly good, but it also delivers an instant flush of nourishing colour with a soft, glowy finish. An absolute fan favourite!

The Lipstick 503

A semi-matte, buttery lipstick that enhances your natural lip colour with rich, long-lasting pigment. It’s enriched with Shea Butter and Vitamin E, so it keeps your lips feeling goooood while you’re wearing it.

The No-Rules Powder 503

The No-Rules Powder is a finely milled, lightweight powder that blends seamlessly for an effortless flush. Designed to be buildable and versatile, this powder works on cheeks, eyes, and lips, making it the ultimate multitasker in your makeup bag. For a subtle glow, just add your favourite highlighter on top.

503: The Nude Pink That Never Disappoints

Whether you’re new to 503 or adding to your collection, one thing’s clear—it never disappoints.

503 isn’t just another nude pink makeup collection. It’s proof that some shades aren’t just made to be worn—they’re made to be loved. So, whether you’re just discovering 503 or have been wearing it since day one, this shade belongs to you.

Some shades come and go. Others become icons.