Not all icons start in the spotlight. While 503 made its name as the everyone-wears-it nude pink, 254 was busy quietly building its own little fanbase, and has now found its way onto everyone’s lips. Literally.
Passed around in group chats, borrowed during pre-drinks, and spotted at brunches, birthdays, and late-night karaoke, 254 has become that shared shade. You wore it once, your friend asked about it, and now it lives in half the group’s makeup bags. That’s just how 254 works—it spreads. Not with hype, but with actual word of mouth. A low-key legend.
And after years of flying just under the radar, it's finally getting its moment. April 25th is now World (Un)Official Vintage Rose Day. Because when a shade has this many fans, it deserves a birthday.
What makes 254 so iconic?
It’s that sweet spot between pink and red that just works. It adds the right amount of colour without ever feeling too much. It’s the one you grab when you’re rushing out the door but still want to look good. Maybe that’s why everyone wears it differently, but loves it the same.
And just like a cult fave should, 254 comes in four different formulas. Because no two friends ever wear it the same way.
The 254 lineup: every way to wear vintage rose
For when you want clean edges or an easy all-over colour. Matte, long-lasting, and perfect for shaping or wearing solo.
The semi-matte, goes-with-everything option is kind of your go-to without ever realising it.
The boldest of the bunch. 12-hour matte wear, transfer-proof, and ready to last through anything.
Hydrating, glowy, and balm-meets-lipstick goodness. Infused with Shea Butter and perfect for a fresh, radiant finish.
Friends don’t beauty-copy, friends beauty-share.
From a borrowed lipstick to a full-blown obsession, 254 has earned its cult status the real way—through word of mouth, makeup bags, and late-night recommendations. Because if you’ve worn it, loved it, or passed it on... you’re already part of the cult.
Do you want it as a gift?