Iconic

Intense, bold colors that define the essence of the brand: authentic, versatile, and made for limitless self-expression.

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Products

  • the no-rules stick 503

    the no-rules stick 503

    3-in-1 Creamy Color Stick
    4.5 out of 5 stars
    4.5 (488 reviews)
  • the color lip glow 503

    the color lip glow 503

    Hydrating lip balm with color and a glowy finish
    4.7 out of 5 stars
    4.7 (363 reviews)
  • the custom drops 100

    the custom drops 100

    4.8 out of 5 stars
    4.8 (12 reviews)
  • the automatic lip pencil 254

    the automatic lip pencil 254

    Retractable lip pencil
    4.7 out of 5 stars
    4.7 (502 reviews)
  • the color lip glow 254

    the color lip glow 254

    Hydrating tinted lip balm with a glowy finish
    4.7 out of 5 stars
    4.7 (363 reviews)
  • the no-rules cream 503

    the no-rules cream 503

    3-in-1 Tinted Matte Cream
    4.8 out of 5 stars
    4.8 (361 reviews)
  • the color lip oil 503

    the color lip oil 503

    24H Hydrating Lip Oil
    4.7 out of 5 stars
    4.7 (291 reviews)
  • the color mascara mini 482

    the color mascara mini 482

    Mini mascara
    4.8 out of 5 stars
    4.8 (12 reviews)
  • the longwear lipstick 254

    the longwear lipstick 254

    Long-lasting matte liquid lipstick
    4.7 out of 5 stars
    4.7 (896 reviews)
  • the longwear lipstick 503

    • Sold out

    the longwear lipstick 503

    Long-lasting matte liquid lipstick
    4.7 out of 5 stars
    4.7 (896 reviews)
  • the no-rules cream 362

    the no-rules cream 362

    3-in-1 Tinted Matte Cream
    4.8 out of 5 stars
    4.8 (361 reviews)
  • the no-rules powder 362

    the no-rules powder 362

    3-in-1 Compact Powder
    4.9 out of 5 stars
    4.9 (260 reviews)