APPLY IT BOLDLY.
WEAR IT DAILY.
FIGHT IT PROUDLY.
One shimmering shade that reacts with your pH to create your own unique color - because it's personal, after all!
We're excited to share with you our second collaboration with World Cancer Research Fund, LIPS FOR LIFE
As last year, every single penny of the proceeds from this limited edition lipstick will be donated to research into the prevention of cancer through diet and lifestyle.
Once again, we want to honour the joyful memory of all of our loved ones, both yours and ours, in a way that celebrates how wonderful it was to have them in our lives, whilst also taking the opportunity to proactively help to fight cancer through prevention.
Cancer causes one in six deaths worldwide1, so LIPS FOR LIFE initiative is close to our hearts, as in 2017 we lost two much loved members of the 3INA family: our Head of Marketing Arita Celma, at just 32 years old; and María Rivera, Pablo’s sister, at 37.
Therefore, we are happy to announce that we are continuing our partnership with World Cancer Research Fund (WCRF) for a second year, with the LIPS FOR LIFE limited edition lipstick.
We are glad to share that last year we raised €15,000 for WCRF. This year, 100 % of proceeds will be donated again to WCRF, in order to help them pursue their goal of creating a world in which no one develops a preventable cancer.
Just like Arita and María, the LIPS FOR LIFE lipstick is positively overflowing with vibrance and shimmer. It’s candy-colored because life is sweet, and it’s protective and nourishing because now, more than ever, we have to take care of one another.
We’re very humbled that you, our 3INA family, is going to be able to have an impact on the fight against cancer.
Mark & Pablo Co-Founders 3INA
World Health Organization (WHO) Cancer Key Facts. Accessed 27/09/2018; available from http://www.who.int/news-room/fact-sheets/detail/cancer