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THIS IS NOT JUST LIPSTICK

In 2017, we lost two much loved members of the 3INA family - our Head of Marketing Arita Celma, at just 32 years old, and Maria Rivera, Pablo’s sister, at 37. Unfortunately, cancer causes one in six deaths worldwide. Read More

In 2017, we lost two much loved members of the 3INA family - our Head of Marketing Arita Celma, at just 32 years old, and Maria Rivera, Pablo’s sister, at 37. Unfortunately, cancer causes one in six deaths worldwide.

Even in hardship, it’s the 3INA way to find the joy in life, with positive thinking, positive action, and spirited self-expression always on our side. We want to honor the joyful memory of all of our loved ones - both yours and ours - in a way that celebrates how wonderful it was to have them in our lives, whilst also taking the opportunity to proactively help to fight the cancer that took them. That’s why we are proud to announce our partnership with World Cancer Research Fund (WCRF) who spearhead life-saving research and education into cancer prevention and survival. We are getting involved by releasing the 3INA LIPS FOR LIFE limited edition lipstick; from which every single penny of proceeds will be donated to WCRF, to help them achieve the vision of living in a world where no one develops a preventable cancer.

Just like Arita and Maria, the LIPS FOR LIFE lipstick is positively overflowing with vibrance and shimmer. It’s candy-pink because life is sweet, and it’s protective and nourishing because now more than ever we have to take care of one another. Here’s the best bit... it’s packed with pH sensitive pigments that have a positive reaction not just with the world but with your lips too, to create your very own unique shade - because it’s personal, after all! One sweep of this iconic, balm-like lipstick will see your lips come alive with a color that is completely your own. It changes color, and it changes lives.

Spread the word and help us change the world... one lipstick at a time.

Mark & Pablo

Co-Founders 3INA

Cancer has touched us all in some way, be it personally or through loved ones such as Arita and Maria. The latest figures state there were over 18 million new cancer cases globally this year. Many people believe that cancer is ‘just bad luck’ or ‘fate’ but that isn’t the case. With over 30 years funding worldwide scientific research, then collating and analysing the results, we know we are not powerless in the prevention of cancer. Read More

Cancer has touched us all in some way, be it personally or through loved ones such as Arita and Maria. The latest figures state there were over 18 million new cancer cases globally this year. Many people believe that cancer is ‘just bad luck’ or ‘fate’ but that isn’t the case. With over 30 years funding worldwide scientific research, then collating and analysing the results, we know we are not powerless in the prevention of cancer.

Approximately 40% of global cancer cases are preventable … just imagine the positive impact on million’s of lives, along with their loved ones and colleagues, if they were able to make healthier choices and reduce their cancer risk. By following our 10 simple Cancer Prevention Recommendations we hope to empower more people to make positive lifestyle choices and lead healthier, happier, cancer-free lives.

  • 3INA

WCRF CANCER PREVENTION
RECOMMENDATIONS

Not smoking and avoiding other exposure to tobacco and excess sun are also important in reducing cancer risk. Following these recommendations is likely to reduce the intakes of salt, saturated and trans fats, which together will help prevent other non-communicable diseases.

  • Be a healthy weight
  • Be a physically active
  • Eat a diet rich in wholegrains, vegetables, fruits and beans
  • Limit consumption of ‘fast foods’ and other processed foods high in fat, starches or sugars
  • Limit consumption of red and processed meat
  • Limit consumption of sugar sweetened drinks
  • Limit alcohol consumption
  • Do not use supplements for Cancer prevention
  • For mothers: Breastfeed your baby, if you can
  • After a cancer diagnosis: Follow these recommendations, if you can

“We’re proud to partner with 3INA who share our passion for life and positive action and we know that together we can re-write the future for millions of people. Here at WCRF we want you to feel as good on the inside as you look on the outside.”

Gerard Cousins

WCRF Director of Fundraising

So, help us spread the word and let’s change the world...
One lipstick at a time…… Together we can prevent cancer

Lips For Life

One shimmering shade that reacts with your pH to create your own unique color

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